Approved by Mattias on October 5, 2026. Reconcile into existing Growth playbooks, preserving local edits and using Review and Apply. Commit and push only editorial changes and required supporting records.
Publishing rules:
Pure and Wikman always have different topics. Each account uses one canonical post, published one-to-one on LinkedIn and X with identical copy and the same visual when included. Two posts across four placements, not four platform-specific versions. Use longer X posts when needed; surface constraints rather than silently rewriting. Vary total length across short observations, medium reflections, and longer explorations. Images are optional and must contribute meaning. Publishing remains manual.
Positioning:
Pure is a tiny, flexible design studio combining foundational design skills, craft, systematic thinking, and current AI tools. Show founders and leaders what this makes possible through actual work.
Wikman is an experienced designer and AI nerd exploring models, building, systems, and personal perspectives in depth. Speak to founders and leadership through concrete observations and experiments. Do not frame personal posts as a first post or return to posting. Availability and promotion remain a minority.
Writing preferences:
No em dashes or decorative punctuation. Plain, specific language with creative personality. Avoid common AI phrases, generic marketing language, and vague metaphors. Short paragraphs; balanced sentence lengths without mechanically equal sentences. Preserve my phrasing and meaning when correcting grammar. Curious, confident, thoughtful, occasionally playful. Questions arise naturally, not mandatory engagement prompts. Read referenced sources before factual claims; distinguish personal interpretation from verified evidence.
Topic reference:
Pure: building purerxd.com in public; tiny and flexible studio partnerships; shaping products with founders; craft, composition, interaction and motion; design systems; supported client work and lessons; studio research, prototypes and own products.
Wikman: deep AI model exploration; design and engineering; sketching, composition, Figma and code; designers as builders; POS and durable context; taste, originality and culture; complex-product thinking; player-coach leadership; personal experience, reading and observations.
Schedule proposal, NOT approved:
Monday: Pure and Wikman. Wednesday: Wikman. Thursday: Pure. Friday: Wikman. Each post goes on both platforms. Preserve as a proposal for refinement.
October 5, 2026 publication notes:
Pure: site live at exactly 36% complete, building in public. Medium-length post with a still image.
Wikman: latest AI models and the changing relationship between design and frontend engineering. Medium-length, text-only post.
User-reported notes. Platform URLs, publication times, final published copy, and results have not been supplied. Do not invent them or treat draft wording as confirmed published text. Pure's planned open-source release on GitHub is a future intention, not a completed release.
Tracking:
One Content record per account's post, with separate publication details and results for LinkedIn and X. Track topic, length, visual, dates, URLs, impressions, meaningful responses, clicks where available, and actual conversations. Missing values stay unknown. Platform comparisons are observational, not controlled experiments.